How to Run Ads on a Cold Facebook Profile
Running ads on a cold Facebook profile, meaning one that’s new or has little activity, is risky. Facebook’s automated systems quickly flag unusual behavior, and a fresh or inactive profile launching ads is a classic trigger for bans.
But many advertisers and agencies still use new or aged profiles to scale campaigns. Here’s how to do it safely, avoid getting disabled, and keep your ads running profitably. Plus, why working with Pro Ads Shop gives you a huge advantage.
What is a Cold Facebook Profile?
A cold profile simply means an account with little or no track record.
It might be newly created, just a few days or weeks old. It could be dormant, an old account that hasn’t been active for months. It usually has no social proof, few friends, no real posts, and little engagement.
To Facebook’s AI, this looks suspicious, possibly fake or spammy, and that means a higher chance of bans if you try to run ads right away.
Why Do Advertisers Use Cold Profiles?
Because they’re building redundancy and scale.
They want to keep campaigns separate from personal accounts. They run multiple ad sets or markets using multiple profiles and BMs. Some also use them to work around previous bans or flagged ad accounts.
But if you jump straight into ads, you’ll probably lose the account. That’s why smart advertisers either warm up these profiles carefully or skip the hassle by buying ready-to-go ad accounts and BMs from a trusted provider like Pro Ads.
How to Safely Warm Up a Cold Profile
If you do it yourself, here’s the blueprint.
1. Make the Account Look Real
Post normal updates, photos, daily thoughts, or shared content. Add friends, start with 20 to 30, never hundreds in a day. Like posts, comment, and join a few groups. Let it sit for 2 to 3 weeks of organic activity.
2. Complete the Profile
Fill out bio details. Add a profile photo and cover image. Keep using the same device and IP or a stable residential proxy.
How to Start Running Ads on a Cold Profile
When your profile looks like a real person, follow this approach.
1. Build Inside Business Manager
Create a new BM from this profile. Set up a Facebook Page and never run ads directly from the profile. Then open a new ad account under this BM.
2. Verify and Link Correctly
Verify the email. Add a payment method that matches your country or billing region. Turn on two-factor authentication for added trust.
3. Start With Low Spend
Run five to ten dollar daily engagement or page-like campaigns. Scale slowly by increasing budgets by 20 to 30 percent every few days. Avoid sudden jumps from ten to two hundred dollars overnight.
Pro Ads Pro Tip: Use the Right Tools
Doing all of this manually is slow and risky. That’s why serious advertisers use ready-made setups.
Use Facebook ad accounts that are verified, warmed up, and linked to trusted billing methods. Launch campaigns immediately with clean Business Managers. Start with aged profiles that have real history, friends, and posts so Facebook trusts them. Keep your setup stable with secure payment solutions, using separate cards or VCCs so bans on one BM don’t affect all your accounts.
At ProAds, we handle this for you. You get reliable accounts that pass Facebook’s checks, saving weeks of warm-up work.
Biggest Mistakes With Cold Profiles
Starting with a high daily budget on day one. Using the same payment card across multiple BMs. Copying the same ad creatives across every account. Logging in from inconsistent devices or IPs. Ignoring rejected ads, since multiple rejections flag your entire BM.
The Smart Way: Let Pro Ads Handle It
At Pro Ads, we help thousands of agencies, affiliates, and ecommerce brands scale faster by providing them with high-trust ad accounts and BMs. You also get aged, activity-rich Facebook profiles, dedicated payment solutions, and guidance on keeping everything compliant and safe.
So instead of stressing over warming up cold profiles, you can launch your campaigns right away and scale without limits.
Bottom Line: Build Trust or Buy It
Running ads on a cold Facebook profile is always about trust. You can either build it manually, which takes weeks and still carries risk, or you can start with profiles, ad accounts, and BMs that already have history and stability.
Ready to skip the headaches and go live fast?
Visit ProAds.shop to get the best Facebook ad setups for serious advertisers.
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