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Published on October 02, 2024

How to Create Facebook Business Manager: Step-by-Step Guide

Facebook Business Manager is a powerful tool that helps businesses and advertisers manage multiple Facebook pages, ad accounts, and even employees in one place. If you’re serious about running ads or managing a business presence on Facebook, creating a Manager account is a must. In this detailed guide, we’ll walk you through the process of setting up your own Facebook Business Manager account and show you why it’s essential for streamlining your social media marketing.

At Pro Ads Shop, we know the value of having an organized and professional Facebook Business Manager setup. It makes managing ads and assets more efficient, secure, and easy to scale. So, let's get started!

What Is Facebook Business Manager?

Facebook Business Manager is a free platform provided by Facebook that allows businesses to organize and manage all of their assets in one central place. Whether you’re managing multiple pages, running ads across different accounts, or working with a team, Business Manager helps you stay in control.

Some key features of Facebook Business Manager include:

  • Centralized Asset Management: Manage Facebook pages, ad accounts, and Instagram profiles in one dashboard.
  • Team Collaboration: Assign roles and permissions to employees or partners to manage your assets efficiently.
  • Security: Keep your business assets secure and separate from your personal Facebook account.

Why Do You Need Facebook Business Manager?

Before we dive into how to create a Business Manager account, let's explore why you need one in the first place.

  1. Manage Multiple Assets: If you run more than one Facebook page or ad account, Business Manager helps you manage them without needing to switch accounts constantly.
  2. Work with a Team: You can add team members, partners, or agencies to your Business Manager and assign them specific roles with controlled access.
  3. Enhanced Security: By using Business Manager, you don’t have to share login information for your personal Facebook account. It keeps your personal and business data separate.
  4. Optimize Ad Management: Business Manager lets you run ads across different accounts while keeping everything organized.

Now that you know why having a Facebook Business Manager is important, let’s dive into how to create one.

Step 1: Sign Up for Facebook Business Manager

To create a Facebook Business Manager, follow these simple steps:

  1. Go to the Business Manager website: Open your browser and go to business.facebook.com. This is where you’ll manage all your business assets.
  2. Click “Create Account”: In the top right corner of the screen, you’ll see the option to “Create Account.” Click it to start the process.
  3. Log in with your personal Facebook account: You will need to use your personal Facebook login to access Business Manager. Don’t worry—your personal profile won’t be visible to your team or business partners.

Step 2: Set Up Your Business Information

Once you’re logged in, you’ll be asked to fill out some basic information about your business:

  1. Enter your business name: This will be the name of your Business Manager account, so use the official name of your business.
  2. Provide your name and work email: This email should be the one you use for business purposes, as Facebook may use it to send important notifications.
  3. Submit your business details: Enter your business address, phone number, and website (if applicable). This helps Facebook verify your business.

Step 3: Add Your Facebook Page and Ad Accounts

Now that your Business Manager account is set up, it’s time to add your assets.

Add a Facebook Page: Go to “Business Settings,” then click on “Pages” under the “Accounts” tab. From here, you can:

  • Claim an existing page that you own.
  • Request access to a client’s page if you’re managing ads for someone else.
  • Create a new page if you haven’t already set one up for your business.

Add an Ad Account: Next, go to “Ad Accounts” under the “Accounts” tab in “Business Settings.” You have three options:

  • Add an existing ad account that you already own.
  • Request access to a client’s ad account if you’re running ads on their behalf.
  • Create a new ad account if you’re starting from scratch.

Step 4: Invite Team Members

If you’re working with a team, Facebook Business Manager makes it easy to invite others and assign roles.

  1. Go to “People” in Business Settings: Under the “Users” section, click on “People” to invite new team members.
  2. Enter their email addresses: Type the email addresses of the people you want to invite.
  3. Assign roles: Facebook Business Manager offers different roles depending on the level of access you want to grant. Common roles include:
  • Admin: Full access to everything.
  • Employee: Limited access to specific areas like ad accounts or pages.
  • Analyst: Access to view reports and performance data.

Step 5: Secure Your Business Manager Account

Security is a key feature of a Business Manager. Here’s how you can make sure your account stays safe:

  1. Enable Two-Factor Authentication (2FA): Two-factor authentication adds an extra layer of security by requiring a verification code every time someone logs in. To enable this, go to the “Security Center” in Business Manager and follow the steps.
  2. Regularly Review Accesses: Periodically check who has access to your Business Manager. Remove any users who no longer need access to keep your account secure.

Step 6: Start Running Ads

Once your Facebook Business Manager is set up, you can begin running ads for your business:

  1. Create a Campaign in Ads Manager: Head over to Ads Manager, where you can create new campaigns. Choose your marketing objective, set your target audience, and define your budget.
  2. Monitor Ad Performance: Business Manager offers powerful analytics tools that allow you to track the performance of your ads. Keep an eye on key metrics and adjust your strategies to get the best results.

Step 7: Explore Advanced Features

As you get more comfortable with Facebook Business Manager, you can take advantage of advanced features to boost your marketing efforts:

  • Use Facebook Pixel: A Facebook Pixel is a piece of code that tracks visitors on your website and allows you to target them with ads later. This helps in remarketing and improving conversions.
  • Create Custom Audiences: Business Manager allows you to create custom audiences from your website traffic, email lists, or app users, making your ads more targeted and effective.
  • A/B Testing: Experiment with different versions of your ads to see which one performs better. This feature is great for optimizing your ad spend.

Conclusion

Creating a Facebook Business Manager is an essential step for any business looking to advertise on Facebook. By following this guide, you can set up and manage your Business Manager account, making it easier to organize your assets, collaborate with your team, and run successful ad campaigns.

We specialize in helping businesses get the most out of their Facebook ads. Whether you need verified business managers or expert guidance, we’re here to help.

Need a verified Business Manager account or ad account? Visit Pro Ads today to simplify your Facebook advertising!

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