Published on October 31, 2024

How Long Does Facebook Ad Review Take?

If you’ve ever launched an ad campaign on Facebook, you know there’s an essential step before your ad goes live: the review process. For marketers and business owners, understanding how long Facebook ad reviews take can be crucial for campaign timing. At Pro Ads, we’re here to guide you through every step of the ad journey, so let’s break down the ins and outs of Facebook's review process and provide tips on ensuring a smooth experience.

The Facebook Ad Review Process: Why It Matters

Facebook’s ad review process helps maintain a safe platform for its users. Every ad goes through a mix of automated and manual checks to ensure compliance with Facebook’s ad policies. The platform scans the following aspects of your ad:

  • Content: All text, images, videos, and other media used in the ad are reviewed.
  • Targeting: Ensures that the ad’s target audience is appropriately set and compliant with policy.
  • Landing Page: The destination users reach after clicking must also meet Facebook's guidelines.

The automated process handles the bulk of reviews, but ads flagged for sensitive content (like health, finance, or political topics) may be escalated for a manual review. So, how long does all this take? Let’s find out.

How Long Does Facebook Ad Review Usually Take?

Typically, Facebook states that ad reviews should be completed within 24 hours. However, many advertisers on ProAds.Shop find their ads approved much faster—sometimes within minutes or hours. The timeline generally falls into three categories:

  1. Standard Review Time: Up to 24 hours – This is the average review window for most ads.
  2. Quick Approvals: 5-30 minutes – If your ad is straightforward and fully compliant, it may pass through the automated process without delay.
  3. Extended Review Time: Over 24 hours – Ads flagged for manual review or submitted during high-demand periods (like Black Friday or holiday season) may take longer.

Factors Affecting Facebook Ad Review Time

There’s more to Facebook’s ad review timing than meets the eye. Here are the most common factors that may impact review speed:

Ad Complexity

Ads promoting sensitive content like health, finance, or politics are more likely to require manual review, slowing down the process. Simpler product-focused ads are often approved faster.

High-Volume Seasons

During peak shopping events like Black Friday or holiday periods, Facebook’s ad review queue swells, and you may experience delays.

Account Trust Score

Advertisers with a clean history and high compliance rate may see faster review times, as Facebook tends to prioritize established, trusted accounts.

Facebook System Updates

Occasionally, system maintenance or changes on Facebook’s end can affect review times. While uncommon, these updates may delay all ads in review.

Submission Timing

Ads submitted during off-peak hours may move through the queue faster, as there’s less competition for reviewer attention.

Top Tips for Faster Facebook Ad Review

If you need your ad approved fast, you’ll want to follow these best practices. At https://proads.shop/, we encourage these strategies for a smooth and speedy review process:

Follow Facebook Ad Policies

Carefully review Facebook’s advertising policies for guidance on acceptable content, targeting, and links. Even minor issues like certain keywords or restricted content can delay the review process.

Start with Straightforward Ads

If it’s your first ad or you’re using a new Facebook account, start with basic, low-risk content. Building trust with Facebook can lead to faster approvals in the long run.

Submit Ads During Low-Traffic Times

Try scheduling ad submissions during early mornings or late evenings. This often reduces the queue, helping your ad move through review more quickly.

Engage with Facebook Business Support if Needed

If your ad is in review for over 24 hours, use Facebook Business Support to politely inquire. They can provide insight or escalate your case if necessary.

Plan for Delays with Early Testing

For seasonal or event-driven campaigns, test your ads a few days in advance to avoid any last-minute review delays.

What If Your Ad Is Disapproved?

A disapproved ad doesn’t mean all is lost. Facebook offers clear guidance, and by following a few steps, you can get your ad back on track:

Check the Disapproval Reason

Facebook provides a reason for disapproval in your Ads Manager. Review this feedback carefully to identify any policy violations. Common issues include misleading claims, inappropriate imagery, or restricted content.

Edit and Resubmit the Ad

Make the necessary corrections, and resubmit your ad. Remember, each resubmission restarts the review, so it’s crucial to address all issues thoroughly.

Request a Manual Review

If you believe your ad was disapproved by mistake, you can request a manual review. In the Ads Manager, simply select “Request Review.” Manual reviews take additional time but give your ad another chance to meet approval.

FAQs on Facebook Ad Review for ProAds.Shop Users

1. What should I do if my ad seems “stuck” in review?

If your ad is in review for more than 24 hours, contact Facebook Business Support. Glitches can sometimes hold up the process, and support can assist by escalating the issue.

2. Is there a way to expedite the process?

While Facebook doesn’t officially offer an option to fast-track reviews, following best practices, submitting during off-peak hours, and maintaining a good account standing can help.

3. Will minor changes trigger a new review?

Yes, edits to text, targeting, or creative will initiate a new review. Budget or schedule adjustments generally won’t affect the review status.

Final Thoughts

Most Facebook ads go live without a hitch, but being prepared for potential delays is key. By understanding what affects review times and following our tips, you’ll increase your chances of swift approvals and avoid last-minute surprises.

So, next time you’re ready to launch, take a few moments to double-check your ad. A little preparation goes a long way in ensuring your ads get approved quickly and reach your audience on time. Happy advertising, and let’s make every campaign count!

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