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Published on May 05, 2025

Facebook Ad Account Warm Up Checklist

Get Ready. Stay Safe. Scale Smart.

Before you launch big Facebook ad campaigns, there’s one important thing you must do: warm up your ad account. If you skip this step, your account might get flagged, your ads may not perform well, or worse — your account could get shut down.

This guide is made for beginners. It’s simple, easy to follow, and will help you get started the right way. Let’s go!

What Does “Warming Up” Mean?

Warming up a Facebook ad account means slowly building trust with Facebook’s system. You don’t want to run big campaigns right away. You want to act like a real person who’s learning and testing — not a bot or scammer.

Why Is Warming Up Important?

Facebook cares about trust. If your account looks new and starts spending fast, it raises red flags.

Here’s what can happen if you don’t warm up:

  • Ads get rejected
  • Account gets disabled
  • Money wasted on low-performance ads
  • Poor delivery and low reach

Warming up helps:

  • Build trust with Facebook
  • Improve ad performance
  • Lower the risk of shutdown
  • Train the pixel for future ads

You’ll also get better results later when you’re ready to scale. It’s worth it!

Before You Start: Set Up Your Business Properly

Before warming up, make sure your setup is correct. Here’s your basic checklist:

1. Business Manager Account
Go to business.facebook.com and create a Business Manager.

2. Verify Your Domain
Facebook needs to know your website is real. Learn how to verify your domain here.

3. Create a Facebook Page
Your ads need a page to run. Make sure your page has:

  • Profile photo
  • Cover photo
  • Website link
  • About section filled out

4. Install the Facebook Pixel
The Pixel helps track what people do on your site. You can learn more on our guide: What Is the Facebook Pixel and Why It Matters

5. Add a Payment Method
Use a card with your name or business name. Don’t use prepaid cards at this stage.

Warm-Up Checklist (Day-by-Day Plan)

Here’s a simple warm-up plan that works.

Day 1–3: Create Activity

  • Like a few pages
  • Join 1–2 groups
  • Post a photo or video on your business page
  • Invite friends to like the page
  • Share your page link

This shows Facebook you’re active and real.

Day 4–7: Run Engagement Ads

Create your first ad. Don’t sell anything yet.

  • Objective: Engagement (likes, comments, shares)
  • Budget: $5–$10/day
  • Ad type: Post Boost or Image with caption
  • Audience: Broad or interest-based (no custom audiences yet)

Let this run for 3–4 days to build history.

Day 8–10: Test Traffic Ads

Once you get engagement, now send some people to your site.

  • Objective: Traffic
  • Budget: $10/day
  • Ad: Use a clean landing page (not sales-heavy)
  • Track clicks with the Pixel

This helps Facebook learn about your audience.

Day 11–14: Try Conversion Ads (Low Spend)

Now test your first conversion ad.

  • Objective: Conversions
  • Budget: $15–$25/day
  • Offer: Soft lead magnet or low-ticket product
  • Landing Page: Must be fast, mobile-friendly, and clear

If your pixel has activity, this will help it optimize better.

Key Tips for a Smooth Warm-Up

📌 Use real creatives. Don’t use AI stock or stolen images.

📌 Avoid sensitive content. No politics, drugs, finance, or medical claims.

📌 Respond to comments. Keep your page active.

📌 Check Ad Quality. Learn more here: How Facebook Rates Your Ads

What To Do If You Get Rejected?

Sometimes, Facebook still rejects your ads. If that happens:

  • Don’t panic
  • Edit and resubmit
  • Contact Facebook Support via Business Help Center

Keep warming up. Rejection is part of the process.

Tools That Can Help

Want to make warm-up even easier? Check out these tools:

  • ProAds Pixel Booster – Helps train your pixel fast.
  • Ad Review Safe Creatives – Creatives that are pre-approved and compliant.
  • AI Ad Builder – Make ads that convert using smart AI tools.

Final Thoughts

Warming up your Facebook ad account is like stretching before a workout. It builds trust, trains your pixel, and helps your ads perform better in the long run.

Take it slow. Stay consistent. And once you’re ready to scale, you’ll have a strong foundation.

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